Norcia Newsboy Hat

Norcia-Shetland Wool, Leather-Trim Newsboy Hat.

Inspired by the serene lavender fields of Norcia, a hidden gem in the heart of Umbria, this hat captures the fragrance, color, and quiet poetry of Italian countryside life. In summer, the plains surrounding Norcia burst into endless waves of purple — a breathtaking scene where the air is filled with the scent of lavender and the hum of bees weaving through the fields. It is this natural beauty that inspired the soft, tranquil tone of the Norcia Newsboy Hat, a piece that brings the calm of the Italian hillsides to your wardrobe.

Handcrafted in Italy by Olimaci’s skilled artisans, the Norcia is made from authentic Shetland wool, known for its warmth and resilience. Its lavender-hued wool, delicately blended with heather and plum threads, reflects the very palette of Norcia’s meadows in full bloom. A genuine leather visor and button add a refined contrast, echoing the craftsmanship and natural textures found in the region’s heritage. Inside, a smooth cotton lining ensures comfort and breathability, making it a timeless companion for every season.

More than just a hat, the Norcia is an homage to Italian artistry and nature’s quiet elegance. Each detail — from the curve of the visor to the stitching of the panels — tells a story of dedication, patience, and beauty found in simplicity.

Visitors to Norcia often describe it as a place suspended in time: surrounded by the Sibillini Mountains, it’s known not only for its lavender but also for its truffles, stone villages, and the warm hospitality of its people. Wearing this cap is a way of carrying that spirit with you — a piece of Italy’s soul, translated into timeless style.

Whether paired with a wool coat on a crisp autumn day or worn casually in spring, the Norcia embodies what it means to dress with quiet confidence and effortless Italian grace.

Details

• Handmade in Italy 🇮🇹

• Inspired by the lavender fields of Norcia, Umbria

• 100% Shetland wool exterior

• 100% cotton lining for comfort and breathability

• Genuine leather visor and button

• Classic 8-panel newsboy construction

• Soft lavender tone with brown leather trim

• Signature Olimaci metal tag on back

Style & Fit

This cap features a structured yet comfortable silhouette, pairing effortlessly with wool coats, tweed blazers, or casual denim jackets. Ideal for fall and winter wear.

Please note that the color of the hat may appear differently on various screens and devices due to differences in display settings and lighting conditions. Additionally, the color names were decided by the manufacturer and may not always perfectly match the visual perception.

Product size:   Inside of hat's circumference approximately 

S 21 3/4'' 

M 22 1/2''

L 23 1/4''

XL 24''  

The measurement is from the inside of the hat. In order to determine your proper hat size, you must take a measurement of your head. Using a flexible tape measure, measure your head about one-half inch above your eyebrows where your hat will rest. Be certain that the tape measure is straight, not twisted. 

If you don't have a flexible measuring tape on hand, you can still accurately measure your head circumference using a non-stretchy string, ribbon, or strip of paper along with a ruler. Position the string or ribbon around your head, ensuring it sits about 1 inch above your eyebrows and ears at the same level where a hat would typically rest. Hold the string firmly where it meets around your head, then lay it flat against a ruler to measure the length in inches or centimeters. Repeat this process a couple of times to ensure consistency, and take the average of the measurements for the final head circumference. Recording this measurement will help you select the right hat size with confidence.