🌿 NORCIA – Shetland Wool, Leather-Trim Newsboy Hat

Inspired by the peaceful landscapes of Norcia, a historic town cradled between the Sibillini Mountains of Umbria, the Norcia Newsboy Hat collection captures the natural colors and quiet elegance of Italy’s countryside. Each shade in the series—Lavender, Charcoal, and Navy—reflects a different moment of Norcia’s timeless scenery.

The Lavender Norcia draws from the region’s famous summer bloom, when rolling plains turn into endless purple fields scented with wild lavender. Its soft blend of heather and plum tones mirrors the gentle hues of Norcia's meadows at peak season. The Charcoal is inspired by the stone-paved streets and ancient monasteries that define the town’s historic center. The Navy reflects Umbria’s starlit evenings, when the mountains fade into deep blue silhouettes. 

Handcrafted in Italy by Olimaci’s skilled artisans, each hat is made from authentic Shetland wool, prized for its warmth, durability, and natural texture. A genuine leather visor and button add a refined touch, while the breathable cotton lining ensures all-day comfort. The signature 8-panel newsboy construction gives the Norcia its timeless shape—perfect for effortless style in any season.

Wearing the Norcia is more than choosing a hat; it’s carrying a piece of Italian countryside life with you—its colors, its calm, and its heritage. Whether paired with a winter coat or a spring jacket, this hat brings quiet confidence and authentic Italian craftsmanship to any outfit.  Ideal for fall and winter wear.

Key Features

• Handmade in Italy

• Inspired by the landscapes of Norcia, Umbria

• Available in Lavender, Charcoal, and Navy

• 100% Shetland wool exterior

• Soft 100% cotton lining for breathability

• Genuine leather visor and button

• Classic 8-panel newsboy design
  

• Warm and durable

Please note that the color of the hat may appear differently on various screens and devices due to differences in display settings and lighting conditions. Additionally, the color names were decided by the manufacturer and may not always perfectly match the visual perception.

Product size:   Inside of hat's circumference approximately 

S 21 3/4'' 

M 22 1/2''

L 23 1/4''

XL 24''  

The measurement is from the inside of the hat. In order to determine your proper hat size, you must take a measurement of your head. Using a flexible tape measure, measure your head about one-half inch above your eyebrows where your hat will rest. Be certain that the tape measure is straight, not twisted. 

If you don't have a flexible measuring tape on hand, you can still accurately measure your head circumference using a non-stretchy string, ribbon, or strip of paper along with a ruler. Position the string or ribbon around your head, ensuring it sits about 1 inch above your eyebrows and ears at the same level where a hat would typically rest. Hold the string firmly where it meets around your head, then lay it flat against a ruler to measure the length in inches or centimeters. Repeat this process a couple of times to ensure consistency, and take the average of the measurements for the final head circumference. Recording this measurement will help you select the right hat size with confidence.